Concept
The aim of the project is to convey the versatility and sophistication of the new Q line. To show the strict character of the owner, his taste. With the help of minimalistic and strict video design, we are the superiority of the new line over competitors.
Composition
A short stylish video, in dark contrasting colors, shows the product, emphasizing all the features of the new SOAK Q line.
Product
SOAK is an electronic cigarette of a new line, characterized by design and innovation. The product has high-quality materials and minimalistic design, which makes it objectively the best among competitors.
Modeling
Our task was to create a 3D model of the product based on photos and videos. After long experiments, we worked out the material in detail and eventually got the perfect hit in the product.
Animatic
Preparation is not only an outline of animation - it is also hard work on analyzing the target audience and choosing an original style.
Motion
The main task was to clearly show the meaning of the video, convey the functionality of the SOAK Q model range, its design and diversity.
Credits
Client — SOAK
Director — Emil Aliev
Art Director — Nikolay Khan
Motion Designer — Dmitrii Kuzenkin, Emil Aliev, Ivan Teodorovich
Modeling — Anton Saltkhutsishvili
Colorist — Nikolay Khan
Thanks
